Oracle 1z1-477 : Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
- Exam Code: 1z1-477
- Exam Name: Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials
- Updated: Oct 08, 2026
- Q & A: 72 Questions and Answers
About Oracle 1z1-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam
Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials 1Z0-477 Exam is related to Oracle Responses Marketing Platform Cloud Service 2017 Certified Implementation Specialist. This exam validates the ability to describe the Responses Data Model, create and manage contact lists supplemental tables and profile extension tables and It also deals with the ability to describe domain branding and domain delegation and gather initial account settings and configure personalization using built-in functions or Responses Personalization Language.
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The Oracle Responsys Marketing Platform Cloud Service 2017 Implementation Essentials Certification includes only one 1Z0-477 exam.
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Oracle 1z1-477 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Integration: Interact Connect | - Connect Jobs Configuration - Contact Event Data Exports - Data Gateway Setup |
| Topic 2: Reporting | - Standard Reports and Dashboards - Custom Reports with Measures and Dimensions |
| Topic 3: Creating and Managing Content | - Document and Email Creation - HTML Code and Responsive Design |
| Topic 4: Initial Configuration / Deliverability | - Bounce Processing and Spam Handling - IP Warm-Up and Suppression Settings - Conversion Tracking and Subscription Management - Domain Branding and Delegation |
| Topic 5: Responsys Data Model | - Contact Lists, Supplemental Tables, Profile Extension Tables - Filters, Segment Groups, Seed Groups |
| Topic 6: Partner Integrations | - Responsys Integration with Technology Partners |
| Topic 7: Multi-Channel Campaigns | - SMS Campaigns - Rapid Retargeter Display Campaigns |
| Topic 8: Campaigns / Forms | - Personalization and Dynamic Content - Forms Management - Campaign Setup and Testing |
| Topic 9: Programs | - Program Design and Publishing - Program Analysis and Testing |
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