Salesforce AP-215 : Marketing Cloud Intelligence Accredited Professional
- Exam Code: AP-215
- Exam Name: Marketing Cloud Intelligence Accredited Professional
- Updated: Oct 11, 2026
- Q & A: 64 Questions and Answers
About Salesforce AP-215 Exam
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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting and Analytics | 12% | - Insight generation and interpretation - Report creation and scheduling - Attribution models |
| Topic 2: Dashboards and Visualization | 15% | - Chart types and usage - KPI and metric display - Dashboard design and layout |
| Topic 3: Data Quality and Cleansing | 7% | - Duplicate management - Validation rules - Error handling and correction |
| Topic 4: Data Mapping and Modeling | 5% | - Source of truth configuration - Dimensions and measures - Data structure and relationships |
| Topic 5: Datasets and Data Views | 10% | - Dataset creation and management - View configuration and sharing - Filtering and segmentation |
| Topic 6: General Functionalities | 13% | - Basic concepts and terminology - Core platform capabilities - Navigation and interface |
| Topic 7: Data Integration and Ingestion | 12% | - Data streams and connectors - Refresh schedules and data flow - API and file-based import |
| Topic 8: Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Topic 9: Data Permissions and Governance | 5% | - User access and roles - Data update controls - Parent-child data setups |
| Topic 10: Automation and Workflow | 5% | - Workflow setup - Automated distribution |
| Topic 11: Data Harmonization | 3% | - Cross-source alignment - Pros and cons of harmonization approaches - Standardization methods |
| Topic 12: Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Topic 13: Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Extract and transformation formulas - Custom calculations |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below:
Facebook Ads Naming Convention - Campaign Name:
Camp|D_CampName#Market_Objective#TargetAge_TargetGender
Twitter Ads Naming Convention - Media Buy Name:
Market|TargetAge|Objective|OrderID
' Google Ads Naming Convention - Media Buy Name:
Buying Type_Market_Objective
The client wants to harmonize their data on the common fields between these two platforms (i.e. Market and Objective) using the Harmonization 'Center.
In addition to the previous details, the client provides the following data sample:
Logic specification:
If a value is not present in the Validation List, return "Not Valid"
If a value is not present in the Classification File, return "Unclassified".
If the Harmonization center is used to harmonize the above data and files, what table will show the final output?
- A.
- B.
- C.
- D.
Correct Answer: B 🗳️
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A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?
- A. 300
- B. N-A
- C. 100
- D. 150
Correct Answer: C 🗳️
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A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing Insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.
Which three advantages does a client gain from using Calculated Dimensions as the harmonization method for creating the Objective field?
- A. Data model restrictions - Calculated Dimensions do not need to adhere to Marketing Cloud Intelligence's data model
- B. Scalability - future data streams that will follow similar logic will be automatically harmonized.
- C. Performance (Performance when loading a dashboard page) should be optimized as the values of calculated dimensions are stored within the database.
- D. Ease of Maintenance - the logic is written and populated in one centralized place
- E. Processing - creation of Calculated Dimensions will ease the processing time of the data streams it relates to
Correct Answer: B,C,D 🗳️
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Your client has provided sample files of their data from the following data sources:
Google Campaign Manager
Below are the requirements from the client and additional information:
* The sources are linked to each other by shared Media Buy names.
* In addition to the mutual Media Buys, the sources contain campaign and site values. However, the client would like to see the campaign/site values coming from Google CM and not from Google DV360.
* The source of truth for cost is Google DV360
Which action(s) are needed to take place in order to meet the client's requirement and set Google DV360 as the source of truth for Cost?
- A. Set 'Inherit Attributes and Hierarchies' as the Data updates Permissions for Google DV360
- B. Set Update Attributes and Hierarchies' as the Data updates Permissions for Google DV360
- C. Unmap 'Cost' in Google DV360
- D. Unmap 'Cost' in Google Campaign Manager
Correct Answer: D 🗳️
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Which two statements are correct regarding LiteConnect?
- A. All of the dimensions mapped within a LiteConnect data stream are considered overarching entities.
- B. Data coming from LiteConnect cannot be harmonized with the rest of the workspace data via the harmonization center at a later step.
- C. It does not require any identification of entities, keys or any other categorization.
- D. The dataset does not conform to the standard data model
Correct Answer: C,D 🗳️
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