Oracle 1Z0-1032-21 : Oracle Responsys Marketing Platform 2021 Implementation Essentials

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Oracle 1Z0-1032-21 Exam Syllabus Topics:

Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. In RPL, how do you reference a value in a data source?

A) data_source_alias.filed_name_alias
B) fieldname
C) project_name.field_name
D) data_source.field_name

2. How should you produce an Insight Report that gives you the total number of individuals (unique email addresses) who clickeda link in an email campaign in the first three days after it was sent?

A) Measure = Unique Conversions, Event Date = 3 days
B) Measure = Responders, Event Date = 3 days
C) Measure = Single Clicks, Sent Date = 3 days
D) Measure = Responders, Interval = 3 days
E) Measure = Total Clicks, Interval = 3days

3. You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) Search the list for the domain name of the competitor and select the block option for each user that is found.
B) Create a Non-Competitor Program using Program Designer.
C) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
D) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.

4. How should you set up files that list all the daily Opt-In and Opt-Out events collected by Responsys?

A) In Program, you can use the SetData element to set this value to a supplemental table created to collect this information. The supplemental table can then be exported on a daily basis.
B) Create a SQL view that retrieves the Opt value column. Using Oracle Database Developer, connect to your Responsys database andpull the view data.
C) An export of the profile list can be done ona daily basis. From this file, the Opt-In and Opt-Out can be extracted using a tool such as Excel.
D) An Event Data Feed export can be created to run on a daily basis with Opt-In and Opt-Out event types selected.

5. Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?

A) To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
B) The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
C) The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
D) The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.

Solutions: