Salesforce EML-101 : Content Builder Essentials for the Digital Marketer

  • Exam Code: EML-101
  • Exam Name: Content Builder Essentials for the Digital Marketer
  • Updated: Oct 10, 2026
  • Q & A: 0 Questions and Answers

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Salesforce EML-101 Exam Syllabus Topics:

SectionWeightObjectives
Testing, Publishing & Best Practices10%- Preview & Validation
  • 1. Email rendering previews
    • 2. Spam and link checks
      - Compliance & Performance
      • 1. Content optimization
        • 2. CAN-SPAM and GDPR
          Templates & Reusable Content20%- Template Creation
          • 1. Building templates
            • 2. Template management
              • 3. Locked content areas
                - Cross-Channel Content
                • 1. Content synchronization
                  • 2. Content reuse across channels
                    Personalization & Dynamic Content15%- Advanced Personalization
                    • 1. Subscriber data integration
                      • 2. Testing personalized content
                        - Dynamic Content Rules
                        • 1. Rule-based content display
                          • 2. Audience segmentation
                            Content Builder Fundamentals25%- Asset Management
                            • 1. Version control and updates
                              • 2. Upload and import assets
                                • 3. Folders and permissions
                                  - Overview and Navigation
                                  • 1. Interface and workspace
                                    • 2. Asset library organization
                                      • 3. Search, filter, and tagging
                                        Content Creation & Editing30%- Email Content Design
                                        • 1. Responsive design
                                          • 2. Drag-and-drop editor
                                            • 3. HTML editing and formatting
                                              - Content Blocks
                                              • 1. Static and dynamic blocks
                                                • 2. AMPscript basics
                                                  • 3. Personalization strings

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