Salesforce MC-202 : Salesforce Certified Marketing Cloud Email Specialist

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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

1. A marketer wants to better organize their assets in Marketing Cloud. What should they do to improve searching and filtering in Content Builder?

A) Add a description to each asset upon creation.
B) Add assets to folders upon creation.
C) Add descriptive tags to each asset upon creation.

2. A customer requested Northern Trail Outfitters NOT record any clicks or opens performed by them.
What should be configured to ensure compliance with this request?

A) DoNotTrack Attribute
B) Consent Management
C) Exclusion Script

3. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Whoshould path optimizer be configured to handle these requirements?

A) Select winning path three days after journey activation
B) Place a Random Split before Path Optimizer for the pilot group.
C) Configure a holdback group to be targeted by the winner.

4. A marketing manager has created a global template at the top levelto control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Select the EditGlobally permission option.
B) Select the View and Send permission option.
C) Make a copy in each business unit to allow local edits.

5. Northern Trail outfitter wants to use an AI-based approach to target subscribers who arenot receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Messaging Insight
B) Einstein Engagement Frequency
C) Einstein Engagement Scoring

Solutions: