IBM P8010-096 : IBM Unica Enterprise Campaign Technical Mastery Test V1

  • Exam Code: P8010-096
  • Exam Name: IBM Unica Enterprise Campaign Technical Mastery Test V1
  • Updated: Oct 07, 2026
  • Q & A: 91 Questions and Answers

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IBM P8010-096 Exam Syllabus Topics:

SectionWeightObjectives
Campaign Flowchart Design, Processes and Execution26%- Standard Flowchart Process Nodes Configuration
  • 1. Mail List, Call List and Output File Generation
    • 2. Select, Merge, Extract and Snapshot Process Setup
      - Batch Scheduling, Triggering and Execution Controls
      • 1. Recurring Schedules and Event-Driven Flowchart Runs
        • 2. Execution Logging, Failure Retries and Error Handling
          Unica Enterprise Campaign Core Architecture & Deployment24%- Server Components and Multi-Tier Infrastructure
          • 1. Database Schema and ODBC Data Source Configuration
            • 2. Campaign Server, Listener and Runtime Agent Roles
              - Installation, Upgrade and Environment Migration
              • 1. Patch Application and Version Compatibility Rules
                • 2. Pre-install Hardware and OS Prerequisite Checks
                  Unica Campaign Data Model, Tables and Audience Segmentation28%- Segment Creation, Select Statements and Filter Logic
                  • 1. Sampling, Exclusion and Duplicate Suppression Rules
                    • 2. Raw SQL and Campaign Macro Segmentation Queries
                      - Base Tables, User Tables and Derived Table Design
                      • 1. Lookup Tables and Reference Data Integration
                        • 2. Customer Contact History and Response Tracking Tables
                          Offer Management, Personalization and Delivery Channels14%- Offer Catalog Creation and Attribute Personalization
                          • 1. Offer Eligibility Rules and Volume Cap Limits
                            • 2. Static and Dynamic Offer Template Authoring
                              - Multi-Channel Output Integration
                              • 1. Real-Time Integration with Unica Interact
                                • 2. Email, SMS and Direct Mail Channel Connectors
                                  Security, Access Control and Basic Troubleshooting8%- User Roles, Folder Permissions and LDAP Authentication
                                  • 1. Runtime Performance Bottleneck Diagnosis
                                    • 2. Flowchart and Table Object Access Restrictions

                                      IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

                                      Question #1

                                      Which tab does a customer use to run a report in Unica Campaign to obtain information on a Campaign, offer, cell or segment?

                                      • A. Target Cells Tab
                                      • B. Analysis Tab
                                      • C. Summary Tab
                                      • D. Flowchart Tab
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Question #2

                                      In a Unica Campaign flowchart, if a process box is grayed out, what does this mean?

                                      • A. Process is not fully configured.
                                      • B. Process has not been run.
                                      • C. Process is currently running.
                                      • D. Process ran and has an error.
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Question #3

                                      In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

                                      • A. Switching
                                      • B. Filtering
                                      • C. Mapping
                                      • D. Segmentation
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

                                      Question #4

                                      When offers are assigned in a Mail List or Call List process, what is automatically created by Unica Campaign?

                                      • A. Treatment instance
                                      • B. Campaign code
                                      • C. Cell ID
                                      • D. Offer ID
                                      Reveal Solution  Discussion  0

                                      Correct Answer: A  🗳️

                                      Question #5

                                      Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?

                                      • A. Extract
                                      • B. Sample
                                      • C. Select
                                      • D. Segment
                                      Reveal Solution  Discussion  0

                                      Correct Answer: B  🗳️

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