There are no official prerequisites for this exam. However, we recommend studying the pardot-specialist exam dumps and gain the recommended knowledge and experience required. Refer to the “Who should take the Salesforce Platform Pardot-Specialist exam” section of this document. Salesforce pardot-specialist exam has been retired by Salesforce in September 2015. the pardot-specialist exam has been replaced by Salesforce Platform Pardot-Specialist Exam.
Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide
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Preparation Guide for Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam
Introduction
Salesforce.com, Inc., based in San Francisco, California, is an American cloud-based software corporation. It offers customer relationship management (CRM) services and also sells a complimentary package of customer support, marketing automation, analytics, and technology development-focused business applications.
Salesforce is a solution for customer relationship management that brings together businesses and clients. It's an integrated CRM platform that offers a single, shared view of every client to all the departments, including marketing, sales, commerce, and operation. All certifications are built in such a way that they can confirm any candidate who can demonstrate their skill set in a certain technology. Salesforce has developed many such certification programs.
Salesforce Platform Pardot-Specialist Exam is the replacement assessment for the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam. The Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam was retired in September 2015. The Salesforce Platform Pardot-Specialist Exam is customized for professionals who want to validate their expertise in developing, creating, and implementing custom apps using the Salesforce Platform's declarative customization capabilities. It also tests the working knowledge of candidates to design custom apps for the data model, user interface, business logic, and security, configure mobile applications, report design, and dashboard.
This exam guide is intended to help you determine whether you can complete the Salesforce Platform Pardot-Specialist exam successfully. This guide includes pardot-specialist exam dumps, recommended preparation and pardot-specialist practice exams, and a full list of exam targets, all with the intention of helping you obtain a passing grade. In order to increase your chances of passing the test, Salesforce strongly recommends a mix of on-the-job experience, course attendance, and self-study.
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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Pardot Forms, Form Handlers and Landing Pages | 20% | - Form handlers configuration - Landing pages creation and metrics - Capabilities and use cases of forms |
| Topic 2: Engagement Studio | 17% | - Program reporting and actions - Building and updating engagement programs - Engagement program components |
| Topic 3: Email Marketing | 20% | - Email vs email templates - Email sending and delivery options - Email reporting and metrics |
| Topic 4: Administration | 11% | - Pardot and Salesforce integration - Pardot Recycle Bin functionality - Create, edit and map fields |
| Topic 5: Visitors and Prospects | 8% | - Relationship between visitors and prospects - Using Prospect Audits |
| Topic 6: Lead Management | 24% | - Lead scoring and grading - Automation rules and segmentation rules - Completion actions and page actions - Custom redirects - List types and management |
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