Salesforce MC-201 : Salesforce Certified Marketing Cloud Account Engagement Specialist

  • Exam Code: MC-201
  • Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
  • Updated: Oct 14, 2026
  • Q & A: 306 Questions and Answers

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Salesforce MC-201 Exam Syllabus Topics:

SectionObjectives
Administration & Governance- User Management
  • 1. Roles, permissions, and access control
    - System Configuration
    • 1. Account Engagement settings and integrations
      Data Management & Integration- Automation Data Handling
      • 1. Importing/exporting prospect data
        • 2. Custom fields and segmentation logic
          - Salesforce CRM Sync
          • 1. Field mapping and sync behavior
            • 2. Data quality and deduplication
              Marketing Automation- Engagement Studio
              • 1. Automation rules and drip programs
                • 2. Nurture campaign design
                  - Scoring & Grading
                  • 1. Scoring models configuration
                    • 2. Grading profiles and qualification rules
                      Account Engagement Fundamentals- Platform Overview & Terminology
                      • 1. Lifecycle and engagement model
                        • 2. Pardot / Account Engagement concepts (prospects, visitors, leads)
                          Lead Generation & Management- Forms & Landing Pages
                          • 1. Landing page creation and optimization
                            • 2. Form handlers and conversion tracking
                              - Prospect Management
                              • 1. Lifecycle management and nurturing
                                • 2. Segmentation lists and dynamic lists
                                  Reporting & Analytics- Engagement Metrics
                                  • 1. Email performance tracking
                                    • 2. Campaign reporting and ROI analysis
                                      - B2B Marketing Analytics
                                      • 1. Dashboards and insights interpretation

                                        Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

                                        Question #1

                                        What information cannot be displayed as a graph (line or bar) on the dashboard?

                                        • A. Opportunities Created
                                        • B. Opportunities Lost
                                        • C. All Prospects
                                        • D. Conversions
                                        • E. Prospects Created
                                        Reveal Solution  Discussion  0

                                        Correct Answer: D,E  🗳️

                                        Explanation: Only visible for Free4Torrent members. You can sign-up / login (it's free).

                                        Question #2

                                        LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
                                        In which scenario would a prospect be able to receive the emails in the program?

                                        • A. The prospect is removed from the recipient list
                                        • B. The prospect is removed from both the suppression list and the recipient list.
                                        • C. The prospect is removed from the suppression list
                                        • D. The prospect is marked as optad out.
                                        Reveal Solution  Discussion  0

                                        Correct Answer: C  🗳️

                                        Explanation: Only visible for Free4Torrent members. You can sign-up / login (it's free).

                                        Question #3

                                        Creating or marking an opportunity as lost will result in the change of a prospect's score

                                        • A. True
                                        • B. False
                                        Reveal Solution  Discussion  0

                                        Correct Answer: A  🗳️

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                                        Question #4

                                        An Administrator wants to create a list whose members are all in the prospecting stage of the opportunity. Once the opportunity moves to another stage, the prospect should no longer be a member of this list. Which automation tool should the Administrator use to create this list?

                                        • A. Automation Rule
                                        • B. Static list
                                        • C. Completion Action
                                        • D. Dynamic list
                                        Reveal Solution  Discussion  0

                                        Correct Answer: D  🗳️

                                        Explanation: Only visible for Free4Torrent members. You can sign-up / login (it's free).

                                        Question #5

                                        Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)

                                        • A. Clicking on a tracked link in an email.
                                        • B. Submitting a form on a landing page.
                                        • C. Viewing more than one web page.
                                        • D. Matching an automation rule.
                                        Reveal Solution  Discussion  0

                                        Correct Answer: A,B  🗳️

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