Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201

Exam Code: MC-Con-201
Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Updated: Sep 23, 2026
Q & A: 106 Questions and Answers

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Salesforce MC-Con-201 Exam Syllabus Topics:

Section	Weight	Objectives
Topic 1: Analytics & Performance Insights	8%	- Marketing data and insights 1. Surfacing marketing data across Salesforce 2. Marketing performance insights - Reporting and analytics 1. Matching dashboards to reporting requirements 2. Pre-built dashboards
Topic 2: Agentforce & AI Innovation	11%	- Predictive AI 1. Selecting appropriate predictive AI features - Marketing agents 1. Audience segmentation 2. Automated campaign creation 3. Content generation - Conversational messaging 1. Ongoing interactions across messaging channels 2. Customer engagement 3. Response handling
Topic 3: Platform Setup & Governance	13%	- Marketing Cloud Next environment setup 1. Marketing Data Kit installation 2. Core Org Edition requirements 3. Data 360 provisioning 4. Permission sets - Business Units and governance 1. Business Unit requirements 2. Roles and Enhanced CMS Workspaces 3. Content and user governance - Domain authentication and authorization 1. Domain authorization 2. Self-service domain authentication 3. Branded and authenticated email delivery
Topic 4: Data Modeling, Identity Resolution & Segmentation	25%	- Consumption and entitlements 1. Marketing automation consumption 2. Platform usage optimization 3. Data 360 consumption-based entitlements - Data 360 data model 1. Customer data activation 2. Connecting and harmonizing customer data 3. Data objects and Data Model Objects - CRM data ingestion and activation 1. Audience segmentation and activation 2. CRM objects and records 3. Content personalization using CRM data 4. Actionable Lists - Identity Resolution 1. Unified customer profiles 2. Identity Resolution configuration 3. Linking multiple data sources
Topic 5: Consent	13%	- Consent collection 1. Consent banners on external pages 2. Consent banners on marketing landing pages - Consent record management 1. Managing and updating consent records 2. Creating consent records - Consent management concepts 1. Consent in customer engagement 2. Consent and compliance requirements - Consent data model 1. Platform consent objects 2. Consent preference records
Topic 6: Campaign Design, Flow Orchestration & Content	30%	- Personalized messaging data 1. Selecting appropriate data sources 2. Adding customer data to messaging content - Personalization 1. Content variations 2. Repeaters 3. Handlebars 4. AMPscript 5. Merge fields - Landing pages 1. Landing page configuration 2. Landing page components - Activation templates 1. Activation template configuration 2. Contact point value selection - Flow orchestration 1. Flow configuration settings 2. Trigger conditions 3. Flow types 4. Automated business processes and messaging 5. Flow elements and logic

Salesforce Certified Marketing Cloud Next Consultant Sample Questions:

Question #1

Northern Trail Outfitters (NTO) wants to set up distinct marketing channels for its North American and European operations. Each region has separate regulatory requirements and branding guidelines. The Marketing Cloud Next Consultant must ensure that marketing activities and assets are completely segregated between the two regions.
Which initial step must the consultant take in the Marketing Cloud Next setup?

A. Configure a separate Business Unit for each region.
B. Implement two distinct Data Spaces in Data 360.
C. Establish a unique CMS Workspace for each region.

Reveal Solution Discussion 0

Correct Answer: B 🗳️