Adobe Certified Expert - Marketo Engage Business Practitioner : AD0-E552

  • Exam Code: AD0-E552
  • Exam Name: Adobe Certified Expert - Marketo Engage Business Practitioner
  • Updated: Aug 20, 2026
  • Q & A: 0 Questions and Answers

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Adobe AD0-E552 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Lead Management (25%)25%- Smart Lists and Smart Campaigns
  • 1. Smart List filters and triggers
  • 2. Campaign logic and flow steps
- Lead lifecycle management
  • 1. Lead nurturing
  • 2. Lead scoring
- Database management
  • 1. Data import and management
  • 2. Field management
Topic 2: Analytics and Reporting (20%)20%- Reporting tools
  • 1. Email insights
  • 2. Engagement reports
- Analytics and attribution
  • 1. Program analyzer
  • 2. Attribution models
  • 3. Revenue explorer
Topic 3: Email Marketing (30%)30%- Email marketing compliance
  • 1. CAN-SPAM and GDPR compliance
- Deliverability best practices
  • 1. Email authentication
  • 2. Spam and deliverability
- Create and manage email programs
  • 1. Email design and testing
  • 2. A/B testing
Topic 4: Architecture and Setup (15%)15%- Understand Marketo Engage architecture components
  • 1. User roles and permissions
  • 2. Workspaces and partitions
- Configure settings and integrations
  • 1. Salesforce integration
  • 2. Microsoft Dynamics integration
Topic 5: Advanced Concepts (10%)10%- Marketo Drift integration concepts
  • 1. Chatbot integration basics
- API and integrations
  • 1. API basics
  • 2. Webhooks

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