CMA Certified Professional Category Manager (CPCM) : Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store.
B) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.

2. Which of the following methods is used to collect Shopper Data at the point of sale?

A) Tracking mobile devices in households
B) Shipping products from manufacturers
C) Scanning items at checkout typically tied to Household Loyalty Cards
D) Analyzing online search queries

3. The Shelf Space section of the health assessment reveals that a growing segment has a 65 Index in Dollars per Linear Feet versus the category average. What is the right insight?

A) Not enough information to gather an insight
B) Increase linear shelf space for this segment
C) Reduce linear shelf space for this segment
D) Consider increasing the linear footage in this segment by analyzing the category's shelf space to find areas for additional space

4. What is the primary purpose of slope analysis in pricing strategies?

A) To calculate the profit margin for each product size.
B) To compare the production costs of different product sizes.
C) To evaluate how unit price decreases as purchase quantity increases, quantifying savings per unit.
D) To determine the total revenue generated from all product sizes.

5. Who benefits from a successful promotion?

A) All of the above
B) Retailer
C) Shopper
D) Manufacturer

Solutions: