Facebook Certified media buying professional : 410-101

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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are thinking of building multiple campaigns based on the following native targeting variables:
- Job
- Luxury Travel
- Income
- Mobile phone and operating system
- Age of children in the household
- Marathon and Triathlon interests
The audiences you are getting are too small.
Which strategy should you use in order to increase the audience you are currently using?
Choose only ONE best answer.

A) Remove job, income and mobile phone.
B) Remove age, mobile and operating system.
C) Remove age, marathon and triathlon interests.
D) Remove age of children in household, luxury travel and job.

2. Your client wants to launch a new mobile application for their online store.
Their primary product is the "PhotoSnap."
With PhotoSnap, you can upload photos on their website, change the pictures with filters, and print your pictures in different sizes. Customers pay for each image they print.
The product is doing really well, so they want to improve customer's experience by introducing a new mobile app.
Which Facebook tools should they use on their mobile app?
Select all that apply.
Choose ALL answers that apply.

A) Stories
B) Facebook Analytics for Apps
C) Comments
D) Facebook Login
E) Account Kit

3. Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A) Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
B) Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
C) Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
D) Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.

4. You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

A) Your ad set is not active.
B) Your ad is scheduled for a future date.
C) Your ads within the ad set were not approved.
D) You've reached the limit of the campaign.
E) The ad set audience is too large.

5. You've installed the ViewContent event on the blog, but your client now wants you to categorize the individual blog posts with a category.
How could you use Facebook Pixel to categorize each blog post?
Choose only ONE best answer.

A) You have to use Facebook pixel parameters in order to categorize each blog post.
B) You have to create additional events in order to categorize each blog post.
C) It is not possible to do what your client is requesting.

Solutions: