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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. You are explaining the process of Google Query to a client. The client wants to understand how Google can create a tiny explanation and introduction of each website before you actually click on the link. Where does Google store the snippets of information that describe each entry in a search result?

A) Doc server
B) Google web server
C) Index servers
D) Directly from the web page

2. Allen is using the Traffic Estimator tool to predict the amount of traffic he'll receive for his Google AdWords ads, based on keyword targeting. Allen notices that Google can also recommend a CPC bid for the keywords he's generated. At what percentage of the time does Google say, that their suggested value should deliver ads in the top position ?

A) 75 percent
B) 50 percent
C) Zero. The traffic estimator does not work with keyword targeting, only CPM bidding.
D) 85 percent

3. Steve is managing several Google AdWords account for his clients. Steve would like a way to prevent his clients' ads from showing on his network. What tool can Steve use, to prevent his clients' ads from appearing?

A) Steve can use the 'IP Address Exclusion Tool' option in Account Manager.
B) Steve can use the 'Don't Show My Clients' Ads' feature in Account Manager.
C) Steve can use the 'Prevent Ads from Displaying to Me' option in Account Manager.
D) Steve can't block Google AdWords ads from appearing - he just shouldn't click on them.

4. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Coffee
B) -tea -free -samples
C) Holly should add as many keywords as possible and then use the CPM method.
D) Gourmet coffee beans

5. Jeffery is creating a text ad for his web-based business and he's hired you to help him create and manage the Google AdWords campaign. As a consultant, you've advised Jeffery to emphasize the uniqueness of his business and to incorporate keywords into the ad. Jeffery asks why he can't add more text to his advertisement to talk about his business. How many characters is Jeffery allowed for the ad text?

A) 70 characters
B) 25 characters
C) 35 characters
D) 100 characters

Solutions: