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| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Datasets and Data Views | 10% | - Dataset creation and management - View configuration and sharing - Filtering and segmentation |
| Topic 2: Data Quality and Cleansing | 7% | - Validation rules - Error handling and correction - Duplicate management |
| Topic 3: Data Harmonization | 3% | - Pros and cons of harmonization approaches - Cross-source alignment - Standardization methods |
| Topic 4: General Functionalities | 13% | - Navigation and interface - Core platform capabilities - Basic concepts and terminology |
| Topic 5: Data Integration and Ingestion | 12% | - API and file-based import - Data streams and connectors - Refresh schedules and data flow |
| Topic 6: Calculated Fields and Functions | 5% | - VLOOKUP and FUZZYVLOOKUP - Custom calculations - Extract and transformation formulas |
| Topic 7: Performance and Troubleshooting | 5% | - Monitoring and optimization - Common issues and fixes |
| Topic 8: Data Permissions and Governance | 5% | - Parent-child data setups - User access and roles - Data update controls |
| Topic 9: Data Mapping and Modeling | 5% | - Source of truth configuration - Dimensions and measures - Data structure and relationships |
| Topic 10: Dashboards and Visualization | 15% | - KPI and metric display - Chart types and usage - Dashboard design and layout |
| Topic 11: Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Topic 12: Overarching Entities | 3% | - Use cases and application scenarios - Structure and configuration |
| Topic 13: Reporting and Analytics | 12% | - Report creation and scheduling - Insight generation and interpretation - Attribution models |
1. An implementation engineer is requested to apply the following logic:
To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"
A) 2
B) 4
C) 3
D) 5
2. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?
A) There is no difference, all permissions will have a similar effect given the scenario.
B) Inherit Attributes and Hierarchies
C) Update Attributes
D) Update Attributes and Hierarchies
3. An implementation engineer has been provided with the below dataset:
*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?
A) Unmap it, as Datorama will calculate it automatically.
B) Populate the logic within a custom measurement. Set Aggregation to AVG.
C) Populate the logic within a custom measurement. No need to change Aggregation.
D) Populate the logic within a custom measurement. Set Aggregation to SUM.
4. Your client is interested in ingesting the below file:
The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?
A) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
B) Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
C) 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key'
D) 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
E) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.
5. An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:
The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?
A) Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
B) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.
C) Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
D) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: B,E | Question # 5 Answer: D |
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