Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215

  • Exam Code: AP-215
  • Exam Name: Marketing Cloud Intelligence Accredited Professional
  • Updated: Jul 23, 2026
  • Q & A: 64 Questions and Answers

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About Salesforce Marketing Cloud Intelligence Accredited Professional : AP-215 Exam

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Salesforce AP-215 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Datasets and Data Views10%- Dataset creation and management
- View configuration and sharing
- Filtering and segmentation
Topic 2: Data Quality and Cleansing7%- Validation rules
- Error handling and correction
- Duplicate management
Topic 3: Data Harmonization3%- Pros and cons of harmonization approaches
- Cross-source alignment
- Standardization methods
Topic 4: General Functionalities13%- Navigation and interface
- Core platform capabilities
- Basic concepts and terminology
Topic 5: Data Integration and Ingestion12%- API and file-based import
- Data streams and connectors
- Refresh schedules and data flow
Topic 6: Calculated Fields and Functions5%- VLOOKUP and FUZZYVLOOKUP
- Custom calculations
- Extract and transformation formulas
Topic 7: Performance and Troubleshooting5%- Monitoring and optimization
- Common issues and fixes
Topic 8: Data Permissions and Governance5%- Parent-child data setups
- User access and roles
- Data update controls
Topic 9: Data Mapping and Modeling5%- Source of truth configuration
- Dimensions and measures
- Data structure and relationships
Topic 10: Dashboards and Visualization15%- KPI and metric display
- Chart types and usage
- Dashboard design and layout
Topic 11: Automation and Workflow5%- Automated distribution
- Workflow setup
Topic 12: Overarching Entities3%- Use cases and application scenarios
- Structure and configuration
Topic 13: Reporting and Analytics12%- Report creation and scheduling
- Insight generation and interpretation
- Attribution models

Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:

1. An implementation engineer is requested to apply the following logic:

To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both 'Platform' and 'Line of Business'?"

A) 2
B) 4
C) 3
D) 5


2. A client's data consists of three data streams as follows:
Data Stream A:

* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
* Data Stream C was set as a 'Parent', and the 'Override Media Buy Hierarchy' checkbox is checked What should the Data Updates Permissions be set to for Data Stream B?

A) There is no difference, all permissions will have a similar effect given the scenario.
B) Inherit Attributes and Hierarchies
C) Update Attributes
D) Update Attributes and Hierarchies


3. An implementation engineer has been provided with the below dataset:

*Note: CPC = Cost per Click
Formula: Cost / Clicks
Which action should an engineer take to successfully integrate CPC?

A) Unmap it, as Datorama will calculate it automatically.
B) Populate the logic within a custom measurement. Set Aggregation to AVG.
C) Populate the logic within a custom measurement. No need to change Aggregation.
D) Populate the logic within a custom measurement. Set Aggregation to SUM.


4. Your client is interested in ingesting the below file:

The client decided to upload the file to a new generic data stream type and map 'Date' to 'Day' and 'Number of Topics' to a generic custom metric.
In regards to the fields 'Meeting Code' and 'Meeting Name', your client is debating several options.
Which two options would you recommend in order to avoid data loss?

A) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Generic Entity 2 Key'.
B) Concatenation of both 'Meeting Code' and 'Meeting Name' will be mapped to 'Main Generic Entity Key'.
'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
C) 'Meeting Code' will be mapped to 'Main Generic Entity custom attribute'.
'Meeting Name' will be mapped to 'Generic Entity Key'
D) 'Meeting Code' will be mapped to 'Main Generic Entity Attribute 1'.
'Meeting Name' will be mapped to 'Main Generic Entity Attribute 2'.
E) 'Meeting Code' will be mapped to 'Main Generic Entity Key'.
'Meeting Name' will be mapped to 'Main Generic Entity custom attribute'.


5. An Implementation engineer is requested to create a new harmonization field 'Offer' and apply the following logic:

The implementation engineer to use the Harmonization Center. Which of the below actions can help implement the new dimension 'Offer?

A) Two separate patterns (filtered by Linkedin or AdRoll sources).
Another single pattern for Campaign Name (filtered by Google Analytics source).
A total of 3 patterns.
B) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping A formula that reflects the logic above will be populated within a Web Analytics Site custom attribute Another pattern to be created for the newly Web Analytics Site custom attribute (filtered by Google Analytics source).
A total of 3 patterns.
C) Two separate patterns (filtered by Linkedln or AdRoll sources).
Another single pattern for Web Analytics Site Source (filtered by Google Analytics source), extracting all three positions A total of 3 patterns.
D) Two separate patterns (filtered by Linkedin or AdRoll sources)
Within Google Analytics' mapping: A formula that reflects the logic above will be populated within a Campaign custom attribute.
Another pattern to be created for the newly campaign attribute (filtered by Google Analytics source).
A total of 3 patterns


Solutions:

Question # 1
Answer: C
Question # 2
Answer: D
Question # 3
Answer: C
Question # 4
Answer: B,E
Question # 5
Answer: D

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