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NEW QUESTION 44
A customer has an eCommerce site and imports Data into three data extensions daily: 'Orders,'
'Order_Details,' and 'Products.' The data extensions contain the following information:
*Orders: OrderId, CustomerId, OrderNumber, OrderDate, OrderTotal, GrandTotal
*Order_Details: ProductId, OrderId, Qty, UnitPrice, ExtendedPrice, Discount
*Products: ProductId, SKU, Name, Description, Cost, Price
Which two relationships should be established in Data Designer? Choose 2 answers
- A. One-to-one relationship between Orders and Order_Details
- B. One-to many relationship between Orders and Order_Details
- C. One-to-one relationship between the contact record and Order_Detail
- D. One-to-one relationship between Order_Details and Products
Answer: C,D
NEW QUESTION 45
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- C. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- D. Create a file drop automation which includes an Import File Activity and triggered send.
Answer: B
Explanation:
Explanation
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION 46
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend? (Choose two.)
- A. Use Synchronized Data Sources to data from the Sales Cloud.
- B. Create list attributes to store student data from the Sales Cloud.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: A,D
NEW QUESTION 47
During discovery a consultant confirmed:
* A master audience file containing contact information and data points will be used for segmentation and imported nightly.
* The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. An auto-suppression list
- B. A global unsubscribe
- C. An exclusion list
- D. An auto-exclusion list
Answer: A
NEW QUESTION 48
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contacts who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMPscript.
The company collects the following information:
*Customer data (email address, first name, last name....)
*Event registration (email address, event ID, event name, event type, venue ID....)
*Venue details (venue ID, venue name, venue address....)
*Payment details (email address, event ID, total paid....)
The company does NOT want to link everything in Contact Builder. Which two data extensions should be incorporated inside Contact Builder? Choose 2 answers
- A. Venue Details
- B. Payment Details
- C. Event Registration
- D. Customer Data
Answer: C,D
NEW QUESTION 49
Northern Trail Outfitters (NTO) wants its monthly distributor newsletter email to appear to be sent on behalf of the subscriber's account representative without segmenting the audience by sales representative.
In which two ways could this distributor-specific sender profile be configured in the Marketing Cloud account with Sender Authentication Package Implemented? (Choose two.)
- A. Utilize AMPscript data extension lookups to dynamically populate the From Name and From Email Values.
- B. Pick "Choose from list," selecting the From Name and From Email Values from the list of account users.
- C. Use substitution strings to populate the From Name and From Email values in the sender profile.
- D. Match the external keys of the sender profile and data extension containing account representative details.
Answer: A,C
NEW QUESTION 50
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- B. Conduct manual imports of customer information from Sales Cloud.
- C. Use Marketing Cloud Connect to include data from Sales Cloud.
- D. Combine each individual's channel contact information under one record.
Answer: C,D
NEW QUESTION 51
The Corporate Apparel Division of ABC Company is moving to Marketing Cloud and will be using ABC existing account. The Corporate Apparel team has asked for a recommendation on whether they should have a separate business unit.
Which consideration warrants the creation of a separate business unit for Corporate Apparels instance of Marketing Cloud?
- A. Sending from a separate IP Address and Domain.
- B. Branding for the Corporate Apparel is different from ABC Company.
- C. Using different From Name and Email Address settings.
- D. Managing Unsubscribes for the Corporate Apparel Division only.
Answer: D
NEW QUESTION 52
ABC Company is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement? (Choose two.)
- A. Marketing Cloud Channel Manager
- B. Marketing Cloud Regional or Local Administrator
- C. Marketing Cloud Administrator
- D. Marketing Cloud Email Marketing Manager
Answer: A,C
Explanation:
Explanation/Reference:
NEW QUESTION 53
ABC Company needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:
* Maintain ABC Company's master suppression list.
* Configure data relationships.
* Create new subscriber attributes.
Which role should be assigned to the IT staff member?
- A. Analyst
- B. Administrator
- C. Content Creator
- D. Data Manager
Answer: D
Explanation:
Explanation/Reference:
NEW QUESTION 54
Which three statements are correct regarding the automation tools in Marketing Cloud?
Choose 3 answers
- A. Journey Builder allows users to inject Contacts from a data extension which is updated by Automation Studio.
- B. Automation Studio and Journey Builder allow users to define a wait activity based on duration.
- C. Automation Studio and Journey Builder allow users to define the parameters of a send within the tool.
- D. Journey Builder allows users to update a contact record in a journey or import data into a data extension.
- E. Automation Studio and Journey Builder allow users to repeat an interaction indefinitely.
Answer: A,C,E
NEW QUESTION 55
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that queries the Complaint data view.
- B. An automation that generates the Complaint Tracking Extract.
- C. An automation that generates the Unsubscribe Event Extract.
- D. An automation that queries the Unsubscribe data view.
Answer: A
NEW QUESTION 56
what storage model should be used if a subscriber has more than one value for an attribute?
- A. Publication Lists
- B. Profile Attribute
- C. Data Extensions
- D. Lists
Answer: B
NEW QUESTION 57
To fuel their expansion, ABC Company recently acquired Eagle Outfitters (EO). There is currently a thirty percent overlap between the guests of each brand and they will be pursuing cross-marketing opportunities. It was recommended that their Marketing Cloud account now include a separate business unit for EO and the company secure a new sender authentication package for EO using the private domain e-EO.com.
Select the statement that correctly describes the implication of this recommendation. (Choose two.)
- A. The e-EO.com domain will act as the from address for the emails and authenticate using SPF, SenderID, and DKIM authentication.
- B. The private domain, e-EO.com, will be used for all link wrapping, image URLs, and landing page URLs.
- C. The EO business unit can also have the ABC Company authentication package applied simultaneously for cross-marketing emails.
- D. The IP address included in the sender authentication package will have the same reputation as the ones being used for ABC Company.
- E. The email headers for EO will still reflect the private domain for ABC Company since that is the parent company.
Answer: A,B
NEW QUESTION 58
How do you add a contact in contact builder?
Choose 2
- A. Import to All Subscribers List
- B. Add manually to All Subscribers
- C. Import to MyLists
- D. Import to DE
Answer: C,D
NEW QUESTION 59
Northern Trail Outfitters is setting up new hires on its instance of Marketing Cloud, which includes Email Studio, Mobile Connect, and Social Studio. One of the hires needs to manage the operations of all of the North American Business Units.
What two roles, custom or standard, could be assigned to this user to meet the requirement?
Choose 2 answers
- A. Marketing Cloud Channel Manager
- B. Marketing Cloud Regional or Local Administrator
- C. Marketing Cloud Administrator
- D. Marketing Cloud Email Marketing Manager
Answer: A,C
NEW QUESTION 60
A customer would like to store financial data related to invoicing in its data extensions.
Which field type should be used?
- A. Number
- B. Decimal
- C. Currency
- D. Float
Answer: B
NEW QUESTION 61
A customer wants to store financial data related to invoicing in its data extensions.
What field type should be used?
- A. Number
- B. Decimal
- C. Currency
- D. Float
Answer: B
NEW QUESTION 62
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