Quality Marketing-Cloud-Consultant PDF Dumps - Marketing-Cloud-Consultant Exam Questions
Most UptoDate Salesforce Marketing-Cloud-Consultant Exam Dumps PDF 2022
NEW QUESTION 104
What are the similarities between Automation Studio and Journey Builder? (Choose three.)
- A. Ability to define an email send.
- B. Fire an event from Automation Studio to Journey Builder.
- C. Have duration plus wait activity (look for answers that start with JB or AS).
- D. The option to convert a qualified Lead to a Contact.
Answer: A,B,C
NEW QUESTION 105
A financial company wans to use Marketing Cloud to send late payment notices to accounts whose payment due date lapsed the previous week. The company has shared the following:
*Payment.csv will arrive on the Enhanced SFTP each Monday at 1 a.m.
*Payments.csv will be encrypted.
*Payments.csv will contain data from the previous week.
*Late payment notices will be sent each Monday at noon.
*They need to receive a file containing customers who opened or clicked on the late payment notice email within five days after send.
Which automation sequence represents a viable solution?
- A. Import File > File Transfer > SQL Query > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- B. File Transfer > Import File > Filter > Wait > Send Email > Wait > SQL Query > Data Extract > File Transfer
- C. File Transfer > Import File > Filter > Wait > Send Email > SQL Query > Wait > Data Extract > File Transfer
- D. File Transfer > File Transfer > Import File > SQL Query > Wait > Send Email > SQL Query > File Transfer
Answer: A
NEW QUESTION 106
A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.
Which activities could be used to fulfill this requirement?
- A. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity
- B. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity
- C. Salesforce Data Entry, SQL Query Activity, Task Activity
- D. API Event Entry, SQL Query Activity, Task Activity
Answer: A
NEW QUESTION 107
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?
- A. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- B. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: C
NEW QUESTION 108
Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.
How could this be accomplished?
- A. Use Journey Builder with a random split activity.
- B. Create a random data extension within Contact Builder.
- C. Create a random data extension within Email Studio.
- D. Use Automation Studio with a random split activity.
Answer: A
NEW QUESTION 109
The Northern Trail Outfitters' (NTO) marketing team is launching a new email campaign. NTO's Email Specialist wants to perform quality assurance checks on the email prior to send using the Send Preview functionality.
Which three items does Preview and Test check for in an email message? Choose 3 answers
- A. Each content block specified in a dynamic content rule exists.
- B. Personalization strings map to attributes or data extension fields.
- C. Words or phrases used may trigger spam filters.
- D. Correct syntax is used on any AMPscript in the email's code.
- E. Grammar and spelling in the email text is correct.
Answer: A,B,D
NEW QUESTION 110
A customer would like to send a quarterly re-engagement email to subscribers who have not opened in the previous three months. The customer's plans are to:
* Use an existing Paste HTML email for the first send.
* Make only minor changes to the email creative for future sends.
* Use an existing Measure to build the subscriber audience for current and future sends.
* Deploy emails manually for now, but possibly automate in the future.
Which configuration is recommended for the re-engagement email send?
- A. Triggered Send
- B. User-Initiated Send
- C. Automated Send
- D. Guided Send
Answer: B
NEW QUESTION 111
During discovery a consultant confirmed:
*A master audience file containing contact information and data points will be used for segmentation and imported nightly.
*The customer would like to implement a mechanism that consistently prevents sending promotional emails to subscribers who work for their top three competitors.
What feature should a consultant include in the solution?
- A. A global unsubscribe
- B. An exclusion list
- C. An auto-suppression list
- D. An auto-exclusion list
Answer: B
NEW QUESTION 112
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
- A. Import from Salesforce Report in Automation Studio
- B. All Subscribers, since these are synchronized in real time
- C. Event Data from the Entry Event in Journey Builder
- D. Synchronized Data Extensions with a filter
Answer: A
NEW QUESTION 113
Northern Trail Outfitters (NTO) wants to import recent customer transaction data from their data warehouse into Marketing Cloud on a nightly basis. They plan to create a File Drop Automation to trigger an automation when a data file is transferred from the data warehouse to the import folder in their Enhanced FTP account.
NTO notes that user passwords expire every 90 days and they do not want to update their file transfer script on the data warehouse each time a password changes and they do not want to compromise security.
Which solution should the consultant recommend?
- A. Upload data files to Marketing Cloud using SFTP instead of FTP
- B. Contact the Marketing Cloud account representative to enable Single Sign-On Authentication using SAML
- C. Request SSH key authentication to be enabled for the FTP user and create an SSH Key in Key Management
- D. Enable the 'Exclude FTP Users From Password Expiration' option in Setup > Security Settings
Answer: C
NEW QUESTION 114
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:
* The email content will highlight new inventory each day.
* A small team will run both their digital marketing operations and their email program.
* A user needs to build, test, and send a daily email in less than an hour.
* Images for the emails will be hosted on their website CMS.
Which question is relevant to identify strategies for designing the custom template for the customer's daily promotional email? Choose 3 answers
- A. Will image URLs be available publicly?
- B. How often will the layout of the content in a content area change?
- C. What is the maximum file size of the images being used?
- D. What From Name will be used for these emails?
- E. How often will email content be image-only with text overlaying images?
Answer: A,B,C
NEW QUESTION 115
ABC Company is considering adopting Attribute Groups when incorporating data from their external systems.
What statements are accurate regarding Attribute Groups? (Choose two.)
- A. They can be created by templates to accomplish certain tasks.
- B. They replicate the structure from the external system data into templates.
- C. They can contain only one data extension.
- D. They link data extensions to other data extensions or contacts.
Answer: A,D
NEW QUESTION 116
Northern Trail Outfitters (NTO) plans to use Contact Builder to increase the scope of customer information they can see in an effort to establish more effective 1:1 relationships. NTO has a separate instance of Salesforce Sales Cloud that serves as their current customer master database.
What action should be taken when using Contact Builder? Choose 2 answers
- A. Combine each individual's channel contact information under one record.
- B. Create a data extension to incorporate the imported data from a Salesforce Dashboard.
- C. Use Marketing Cloud Connect to include data from Sales Cloud.
- D. Conduct manual imports of customer information from Sales Cloud.
Answer: A,C
NEW QUESTION 117
Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance.
Which three factors Should be considered before finalizing the number of business unit they need to purchase?
(Choose 3 answers)
- A. If data/content needs to be segregated between brands/geographies
- B. If testing/development business unit($) is required
- C. Number of Sales Cloud sandboxes
- D. Number of Marketing Cloud users.
- E. Number of brands/geographies which NTO operates
Answer: B,C,E
NEW QUESTION 118
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- B. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- C. Create a file drop automation which includes an Import File Activity and triggered send.
- D. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
Answer: B
NEW QUESTION 119
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A random data extension can be updated with a filter activity.
- B. A data filter can be automated with a filter activity.
- C. A data extension can be updated using a query activity.
- D. A filtered data extension can be populated with a filter activity.
Answer: A,B
NEW QUESTION 120
A customer wants to reports on 'Not Sent' contacts in Journey Builder.
Which method should be used?
- A. Use an automation with Tracking Extract.
- B. Create an Analytics Builder Discover report.
- C. Use the standard report 'Subscribers Not Sent to'.
- D. Query the _sent Data View for the contact's send status.
Answer: C
NEW QUESTION 121
A retail company's database of record resides at a 3rd-party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real-time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and ensure this send is connected to "Email ID" in the database.
What key issue should be addressed? Choose 3 answers
- A. How will Marketing Cloud and the database sync up?
- B. What publication lists will be used?
- C. What will be used as the Subscriber Key?
- D. Will new users have an "Email ID"?
- E. Will the company need a custom preference center?
Answer: A,C,D
NEW QUESTION 122
Analyst of The Northern Trail Outfitters (NTO) marketing team needs to pull email metrics for an upcoming quarterly company meeting. These metrics need to be reported per email campaign for each of NTO's Business Units:
* Number of Sends
* Delivery Rate
* Overall Bounce Rate
* Block Bounce Rate
* Open Rate
* Click Rate
* Complaint Rate
* Unsubscribe Rate
Which email report should NTO's Marketing Analyst pull from Marketing Cloud to get this information?
- A. Email Send Report
- B. Email Performance Over Time Report
- C. Account Send Summary Report
- D. Campaign Email Tracking Report
Answer: D
NEW QUESTION 123
A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP.
What should a consultant recommend to deploy the email?
- A. Inject the subscriber into a Journey.
- B. Use a User-Initiated Emails Interaction.
- C. Use the Transactional Messaging API.
- D. Execute a Triggered Emails Interaction.
Answer: C
NEW QUESTION 124
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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
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