The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
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Preparation Guide for Salesforce Marketing cloud email specialist Exam
Introduction
This certification focuses on applying knowledge skills and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. Salesforce-Marketing cloud email specialist recognizes your ability to effectively implement email marketing best practices, message design, subscriber and data management, inbox delivery, email automation, and tracking and reporting metrics within the Marketing Cloud Email application.
In this guide, we will cover the Marketing cloud email specialist Exam topics, Salesforce Marketing cloud email specialist Certified professional salary and all aspects of the Salesforce Marketing cloud email specialist Certification.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mc-email---MC-202
Salesforce Certified Marketing Cloud Email Specialist JPN certification is an internationally-recognized validation that identifies persons who earn it as possessing skilled as a Salesforce Certified Marketing Cloud Email Specialist JPN. If a candidate wants significant improvement in career growth needs enhanced knowledge, skills, and talents. The Salesforce Marketing-Cloud-Email-Specialist Exam provides proof of this advanced knowledge and skill. If a candidate has knowledge of associated technologies and skills that are required to pass the Salesforce Marketing-Cloud-Email-Specialist Exam then he should take this exam.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Insights and Analytics | 14% | - Understand tracking and reporting metrics (e.g., Open Rate, Click-to-Open Rate, Bounces) - Evaluate email campaign performance and data |
| Topic 2: Subscriber and Data Management | 26% | - Understand concepts of subscribers, profile center, and subscription centers - Manage subscriber data (Lists vs Data Extensions) - Configure Contact Builder and Audience Builder |
| Topic 3: Marketing Automation | 26% | - Build the appropriate Automation Studio solution - Build the appropriate Journey Builder solution - Recommend the appropriate marketing automation solution |
| Topic 4: Content Creation and Delivery | 24% | - Organize and manage email campaign content - Recommend Marketing Cloud tools to use when preparing an email for send - Configure send settings to meet the customer requirements - Create and customize an email message to meet customers' needs |
| Topic 5: Email Marketing Best Practices | 10% | - Demonstrate appropriate and effective subscriber acquisition and retention methodologies - Differentiate elements of an email that can impact message deliverability - Evaluate elements and techniques of email marketing to design effective emails and email programs |
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