Salesforce Certified Marketing Cloud Engagement Administrator : MCE-Admn-201

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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

Question 1

Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?

A. Contact Builder > Synchronized Data Extensions
B. Email Studio > Synchronized Data Extensions
C. Automation Studio > File Transfers
D. Contact Builder > Data Sources

Question 2

A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A. 18-digit Contact ID
B. Numeric Subscriber ID
C. 15-digit contact ID
D. Email Address

Question 3

A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A. NTO requires SSL certificate configurations for Content Builder and Portfolio images
B. A new sender profile needs to be leveraged for sending transactional emails
C. Brand-specific private domains need to be leveraged when wrapping images and links in email campaigns
D. Multiple brand logos must be accommodated in an email header

Question 4

Northern Trail Outfitters has a mobile app.
Which two products would allow them to send push notifications to customers with their mobile app?
Choose 2 answers

A. Contact Builder
B. Mobile Connect
C. Mobile Push
D. Journey Builder

Question 5

Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A. Move the File Transfer to its own automation and include a notification email address
B. Move the Import definition to its own automation and include a notification email address
C. Update the automation to include a notification email address for Runtime Errors
D. Update the Import definition to include a notification email address

Solutions: